Online Lending: Pros and Cons

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Online Lending: Pros and Cons

The Internet is well-stocked with lending choices, but is online lending for you? Here are the pros and cons.



1. Great deals abound. Online lenders know that to attract business they must make a good offer, so they usually have competitive interest rates.

2. Less chance of being charmed. Without slick salesmanship, the numbers have to speak for themselves. If terms and conditions are lacking, you won’t feel obligated to go with someone just because he has become your buddy.

3. User friendly. If your credit profile is good, you are a perfect candidate for online financing. Spending a few hours in front of your PC can lead to multiple email offers. Let mortgage bankers and brokers outbid each other to win your business.

4. A loan is a loan is a loan. Most companies on the Internet stick with traditional methods for application approval and funding. Regardless of where they originate, all mortgage loans are protected by state and federal regulations.

5. Simplistic rate comparisons. When you’re checking only the facts, loans are easy to compare. Double-talk doesn’t transmit via the Internet.

6. Easy access to providers. Online, borrowers can skip the middleman.



1. Lack of accountability. Local lenders rely heavily on referrals and repeat business, so when loans go bad, it reflects poorly on the company. Online lenders face less accountability.

2. A new breed. Since online lenders are a recent addition to the scene, they haven’t earned the reputations of their off-line competitors.

3. License requirements vary by state. It’s possible that you could select an online lender who isn’t licensed in your jurisdiction. If an online company is placing mortgage loans in your area, make sure they have the legal authority to do so.

4. No face-to-face contact. Some online lenders are bad apples, as are some traditional lenders. Though consumer confidence in Internet purchases is rising, Internet suspicion may still be too big a deterrent for you.



If you are ready to surf for online lenders, take the following precautions:

1. Expect a professional site. A good website doesn’t guarantee a good company, but a poor site is a bad sign.

2. Do research. Many lender sites offer the company’s history and business practices. If you can’t learn anything about the company, try another one.

3. Ask your Realtor to suggest reputable online lenders.


I have had buyers with good and not so good customer experience with these type lenders. What you have to keep in mind is that you have to be prepared to do a lot of the  work load. There is not enough customer service to accommodate day to day buyer's demands from most of these lenders. But once in awhile I've been surprised by wonderful online service.

For more information about this topic please contact me at 954-914-8056.